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Optimising pricing strategy with Price Trees

Setting the right price is a key activity and one that can be difficult in tech sectors. High up-front research and development costs or low …
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Wearables attract: demand in China creates golden opportunity

Building actionable insights from disparate information sources is important when entering a new market. In the final two stages of Milner’s Market Entry Strategy, we …
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5 PR Habits of Highly Effective Growing Companies

  Last week at Innovation Martlesham, Chloe Purcell gave a successful presentation alongside BT TSO’s Mike Witts – Head of Corporate Affairs & External Communications. …
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PR Expert joins Milner Team

Milner Strategic Marketing is pleased to welcome Paul Howlett-Davey to its team as Head of PR. The agency advises clients in the high-tech, clean-tech and …
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3D Printing: Is it a market worthy of further investment?

Over the past few months, we have been using topical examples to explore how companies can develop a winning market entry strategy. This month we …
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Milner adds Chinese expert to Market Analysis Team

Milner Strategic Marketing Ltd has welcomed a new Market Analyst to its growing team. Cecilia (Zhouzhou) Zhu, has joined the company’s market analysis team at …
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Driving into the future – Analysing the impact of innovation

Following our February newsletter looking at Milner’s market entry strategy, this month we are going to examine driverless cars and explain in more detail how …
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Iran 2015: To maximise market share companies will need an effective market entry strategy

Market dynamics are constantly changing and it is essential that companies understand the impact that these will have on their business. One topical example of …
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Milner Welcomes Phil Todd as Global Director of Custom Research

Phil Todd has joined our team as Global Director of Custom Research.  Phil is an acknowledged expert in research-based consulting and joins us from the …
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Too Big to Fail? What we can learn from Blockbuster about market strategy

Jonathan Davenport’s blog was recently published on LinkedIn, in which he explores businesses that “were too big to fail”.  This month he briefly examined Blockbuster. “Blockbuster …
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