One of a company’s biggest concerns can be cash flow. At Milner, we have used the BCG matrix with a number of clients to understand …
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Setting the right price is a key activity and one that can be difficult in tech sectors. High up-front research and development costs or low …
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Building actionable insights from disparate information sources is important when entering a new market. In the final two stages of Milner’s Market Entry Strategy, we …
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Last week at Innovation Martlesham, Chloe Purcell gave a successful presentation alongside BT TSO’s Mike Witts – Head of Corporate Affairs & External Communications. …
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Milner Strategic Marketing is pleased to welcome Paul Howlett-Davey to its team as Head of PR. The agency advises clients in the high-tech, clean-tech and …
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Over the past few months, we have been using topical examples to explore how companies can develop a winning market entry strategy. This month we …
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Milner Strategic Marketing Ltd has welcomed a new Market Analyst to its growing team. Cecilia (Zhouzhou) Zhu, has joined the company’s market analysis team at …
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Following our February newsletter looking at Milner’s market entry strategy, this month we are going to examine driverless cars and explain in more detail how …
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Market dynamics are constantly changing and it is essential that companies understand the impact that these will have on their business. One topical example of …
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Phil Todd has joined our team as Global Director of Custom Research. Phil is an acknowledged expert in research-based consulting and joins us from the …
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