Milner Strategic Marketing Ltd has welcomed a new Market Analyst to its growing team. Cecilia (Zhouzhou) Zhu, has joined the company’s market analysis team at Adastral Park.
Cecilia was previously in Product Marketing at L’Oréal, where she carried out a range of successful product launches. As well as her solid understanding of Mass Market Consumer Products, Cecilia has expertise in competitor analysis, marketing research, strategic planning and marketing communications. In her early career, Cecilia undertook internships with consulting firm Frost and Sullivan and a number of PR agencies in the UK and China. She therefore has an in-depth understanding of both the UK and Chinese markets which would be useful to a UK company developing a China strategy.
Cecilia holds a Master’s degree in Corporate Communications and Public Relations from Leeds University Business School, a Bachelor’s business degree from Shanghai International Studies University and speaks English, Mandarin and German.
Dr Nick Milner, Managing Director of Milner Strategic Marketing Ltd, said: “We are pleased to welcome Cecilia to the company. Our market analysis team has recently taken on some exciting new projects and Cecilia will be a great asset in supporting our new clients. Having a fluent Chinese speaker and writer in the company adds to our client capability as well as the intellectual and cultural diversity of our team.”< Back