Archives for June 2016 | Milner Strategic Marketing

Monthly Archives: June 2016


Brexit: using scenario planning to re-evaluate your corporate strategy

As the dust starts to settle after Brexit, we need to analyse what the impacts will be on our market and consider how this will …
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Sure leadership in an unsure world

Whatever your business exposure to the EU market, clear thinking and leadership will be needed as we enter a period of economic uncertainty.  If you …
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Building a wall from blocks

Should you answer strategic questions directly or decompose them?

Many strategic marketing decisions require answers to challenging questions which often relate to the fundamental growth of our businesses – new market entry, product launches, …
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Milner Decision Making Picture

Making decisions based on sound data – why it can be dangerous to follow the herd

Having access to accurate market forecasts is important to any business that believes in making data-based decisions.  The keyword here is ‘accurate’, an inaccurate forecast …
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Brexit: what the contradictory forecasts mean for your company’s business planning

Everywhere in the UK news at the moment, I read about the potential economic impact of Brexit. Both campaigning parties appear to be presenting contradictory …
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