How to grow your company’s market value through your strategy, marketing and PR

Nick Milner, Managing Director of Milner Strategic Marketing Ltd presented “How to grow your company’s market value through your strategy, marketing and PR” at the Innovation Martlesham breakfast networking/speaker event on 11th September 2012.

Marketing is often seen as an activity solely to support revenue growth. Using the Milner Business Valuation Performance methodology; Nick explained how to use marketing to grow revenues and company valuation. He discussed the basis of company valuation, how companies can identify value in their business and what to do with strategy, marketing and PR to maximise value. For businesses where value growth is less important (e.g. the UK subsidiary of an International company), Nick explained how to use the same methodology to design the best marketing strategy to maximise market share and revenue.

If you would like to discuss how to grow your company value, please get in touch.

You can download Nick’s presentation here.

 

 

 

(Above: Nick Milner presenting at the Innovation Martlesham breakfast networking event in the Ross Foyer at Adastral Park)

To see the original advertisement of this event, visit the Innovation Martlesham website.

 

 

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