Product Management Consultancy and Training | Milner Strategic Marketing

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Product Management Consultancy and Training

How we can help you

Managing a product is essentially like being a ‘mini CEO’. The product manager has responsibility for all aspects of technical, operations, R&D, business, commercial, legal, financial, sales and marketing for the individual product. To help you with this activity, Milner has developed a bespoke ‘clock face’ methodology which assesses your capabilities in each area of product management. Milner offers both an evaluation of your current product management position, highlighting strengths and areas for improvement, and ongoing coaching, review and training.

Product management consultancy and training

Ongoing product management consultancy involves the following activities:

  • Audit and analysis – we start by using formal strategic tools to evaluate your product portfolio, such as the BCG matrix, GE McKinsey matrix and Product Lifecycle analysis. This provides a clear demonstration of strengths and weaknesses in your portfolio and illustrates where changes should be made. Our Clock Face methodology gives you a comprehensive picture of your situation
  • Training – a team of experienced trainers and facilitators will give you the means to manage your product on a day-to-day basis. We will create bespoke templates for your product that can be used and referred to as you carry out your role
  • Ongoing review and coaching – developing your product roadmap is important, but successful implementation is equally important. Milner can offer a package of ongoing advice and evaluation to make sure that execution proceeds as planned

Clock face

The deliverable from this work will be a full product plan that you can use on an ongoing basis to manage your product. As a result, you will be able to make the right decisions about your product’s future, increasing sales and profitability.

Get in touch:

We would be happy to explain more about how we have helped previous clients and provided actionable market insights to develop market winning strategies. Please contact us on +44 (0)1473 633121 for an informal chat or drop us an email and we would be delighted to help you. Alternatively, click on the button below to sign up to our e-newsletter: