Arqiva | Milner Strategic Marketing

Arqiva

Client Feedback

Strategy workshop:
“We were delighted with the two-day corporate strategy workshop that Nick Milner designed and ran for the Wireless Access Division at Arqiva. Through a series of face to face meetings with all seventeen attendees prior to the workshop he built up a detailed understanding of our current situation and requirements. During the workshop, the senior management attendees made a series of short presentations within a formal strategic structure and carried out syndicate exercises. Nick Milner pulled together all of the material from the workshop very quickly. The output was a very clear summary of our main strategic priorities and we are using the material already.”

Alastair Davidson
Director of Strategy, Marketing and Business Development, Wireless Access Division, Arqiva

Smart metering product plan:
“Milner Strategic Marketing helped us to develop a product plan for our smart metering solution. This involved defining and sizing the market opportunity, understanding the competitive environment and other threats as well as planning how the solution could be taken to market (product roadmap, pricing, product marketing). The team at Milner brought a high level of intellectual rigor to the project which helped us to understand the market environment in which we were operating and use this to successfully launch the new product.”

Russell Inman
Programme Director, Smart Metering, Arqiva

Case Study Summary

Arqiva_Case_Study

Arqiva commissioned Milner Strategic Marketing to develop a detailed smart metering product plan. This supported Arqiva’s development of a value proposition to become a communications service provider for the GB smart meter roll-out. The plan examined the market value chain and competitive landscape in detail.

This market audit was then used to identify appropriate network architecture, potential price points and likely timescales for product development.  Click here to view full Case Study.

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About Arqiva

Arqiva is a leading communications infrastructure and media services company. Arqiva provides much of the infrastructure behind television, radio, satellite and wireless communications in the UK.  As the Service Provider to the Data and Communications Company, Arqiva delivers the communications service to connect smart electricity and gas meters to around 10 million homes and businesses in the North of England in Scotland.  Its network is designed to be “always available”, so that utilities can provide time-critical smart services – from crediting prepayment meters to “demand side management”. The solution is secure and resilient. As such, it’s ideally suited to meet the challenging requirements of smart electricity grids and smart water networks.

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arqiva
Type: Privately Held

Company Size: 1001-5000 employees

Website: http://www.arqiva.com

Industry: Broadcast Media

Founded: 2005

HQ: Winchester, Hampshire, United Kingdom