Autochair Market Entry Strategy Export Forecast Model Route to Market



“I asked Milner to research the market opportunity for one of our export geographies. Having previously worked with Milner, I trusted its team to deliver work to a high standard. Milner carried out extensive research to inform our strategy by analysing target customer demographics, building a forecast model of the different regions and investigating the various routes to market and marketing options. Milner worked closely with us throughout the project to share early findings and make sure they were looking at the options we were most interested in. The final report was excellent, it summarised market dynamics and contained recommendations that were insightful. Milner’s work will support our sales and marketing strategy and will help us gain traction in this country.”

Jules Allen, Sales and Marketing Director



Born from one man’s desire for greater independence, Autochair is a world leading supplier and manufacturer of vehicle adaptation products which have been making a difference to the lives of tens of thousands of people for more than 30-years. It is our ambition to make car travel easy and accessible to all – whether as a driver or a passenger.

Our product categories include lifts and hoists for the loading and stowage of mobility scooters and wheelchairs, driving accessibility aids to make it easier to control your vehicle, and car adaptations to make it easier to get in and out of your vehicle.

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Type: Limited Company

Company Size: 51-200 employees


Industry: Automotive

Founded: 1983

HQ: Alfreton, Derbyshire