“After Subex acquired Azure Solutions, we used Milner Ltd to work on our Thought Leadership program with significant success. We subsequently transferred our Public and Media Relations for Europe, Middle East, Africa and Asia to Milner Ltd and they increased our coverage and helped us deliver £1million of PR coverage in a year. They are great people to work with and they deliver excellent results.”
COO, Subex Ltd
Subex commissioned Milner to run its global PR campaign because of Milner’s sector expertise and proven, strategic approach to brand building. The programme included writing and distributing press releases, writing articles, co-ordinating awards submissions and creating customer video testimonials.
During the last 12 months of the programme, Milner generated £1million of publicity, submitted two successful award entries and created two video testimonials with BT and Swisscom. Click here to view the full case study
Subex Limited is a leading global provider of Business Support Systems (BSS) that empowers communications service providers (CSPs) to achieve competitive advantage through Business Optimization – thereby enabling them to improve their operational efficiency to deliver enhanced service experiences to subscribers. The company pioneered the concept of a Revenue Operations Center (ROC®) – a centralized approach that sustains profitable growth and financial health through coordinated operational control.
Subex’s product portfolio powers the ROC and its best-in-class solutions enable revenue assurance, fraud management, data integrity management, cost management and interconnect / inter-party settlement. Subex also offers a scalable Managed Services program and has been the market leader in Business Optimization for four consecutive years.