Morgan Advanced Materials | Milner Strategic Marketing

Morgan Advanced Materials

Client Feedback

“As a FTSE 250 company with significant growth ambitions, we brought Milner in to help us size the global market opportunity for one of our most important product ranges. Milner worked with us to build a detailed five year forecast of market dynamics across 30 countries/regions, 10 sectors, 3 materials and 8 product forms. This market information wasn’t publicly available in a format which exactly met our requirements and regional reporting structure. The Excel-based market model was underpinned by clear assumptions and a proven methodology. The team from Milner engaged with a wide range of experts and leaders within Morgan to ensure that findings were realistic and bought into by the business. The final report provided valuable insights with sector and regional splits, which will help our strategic decision-making. I would recommend this approach and Milner to others looking to identify growth opportunities.”

Duncan Emery
Director, Thermal Products, Morgan Advanced Materials plc

Case Study Summary

Milner constructed a global model of the ceramic-based fibre insulation market to help Morgan Advanced Materials identify revenue growth opportunities. The model detailed 3 materials and 8 product forms across 10 industry sectors in 30 countries, providing 5 years of historic data and a 5 year forecast.

The detailed insights that the model provides are used for strategy planning at all levels of the business, from country/regional managers and sector experts to the Executive Management Team.

Our Services

About Morgan Advanced Materials

Morgan Advanced Materials is a global materials engineering company which designs and manufactures a wide range of high specification products with extraordinary properties, across multiple sectors and geographies.

Morgan Advanced Materials has more than 9,000 employees across 50 countries serving specialist markets in the energy, transport, healthcare, electronics, security and defence, petrochemical and industrial sectors. Morgan Advanced Materials (MGAM) is listed on the London Stock Exchange in the engineering sector.

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Type: Public Company

Company Size: 5001-10,000 employees


Industry: Engineering

Founded: 1856

HQ: Windsor, United Kingdom