“We approached Milner Strategic Marketing for help to grow our business. They built us a five-year global forecast model for our technology which helped identify the total size of our market and showed how this was broken down over our five customer segments.
Using this model output, Milner worked with us to forecast Disect Systems’ growth and market share over the next five years.
The report that Milner wrote explaining how the dynamics of our market would change, highlighting the different growth rates of each sector and region and utilising their findings to draw very clear and actionable recommendations was invaluable.
This activity has been hugely beneficial and we are continuing to work with Milner to answer a variety of marketing and strategy questions”
Prof Duncan Bell
Chairman, Disect Systems
Disect Systems utilised the Technology Strategy Board ‘Proof of Market’ grant to gauge the commercial opportunity for its pioneering software that displays X-ray CT scans in 3D.
Milner conducted detailed secondary research into the size of the software viewer market. This was used as a foundation on which to build a five year forecast model of unit sales and following a detailed assessment of competitor pricing, a market value was also calculated. Click here to view full Case Study
Disect Systems Ltd is a UK-based developer of scanner imaging software specifically designed to run on conventional computing platforms rather than expensive bespoke solutions.
Since the first CT scanner was invented in 1972, there has been a steady growth in software viewers. The Disect product is the culmination of intensive R&D over several years during which the company has engaged closely with specialist as well as non-specialist user groups to develop a solution that meets the needs of all users. Those relationships are integral to the company’s ongoing R&D program to ensure that the software keeps pace with advancements in the field and continues to deliver state-of-art solutions.< Back