BT | Milner Strategic Marketing


Client Feedback

“We asked Milner to independently review a BT unit and give us market recommendations for its future. Within a month, Milner gave us a report outlining the key market forces, the market size, competitor positioning, four commercial options and an estimate of the unit’s market value. I was very impressed with their ability to analyse the market and the clarity of their options and recommendations.”

David Belcher
Head of Corporate Venturing, BT

Case Study Summary

BT_Case_StudyTo underpin an internal decision about whether to invest in or divest one of its Internet Sector business units, BT needed a detailed analysis of the future market opportunity.  Milner Strategic Marketing was brought in to support this.

Milner built a detailed forecast model to explore how the market would evolve over a five year forecast period.  The market was examined across 6 different sectors, 4 regions and 3 different (but related) product-sets.  Click here to read the full case study.

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About BT

One of the largest telecommunications services companies in the world and has operations in over 170 countries. Through its BT Global Services division it is a major supplier of telecoms services to corporate and government customers worldwide. Its BT Retail division is a leading supplier of telephony, broadband and subscription television services in the UK, with over 18 million customers.

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Type: Public Company

Company Size: 10,001+ employees


Industry: Telecommunications

Founded: 1846

HQ: London, United Kingdom