“We asked Milner to independently review a BT unit and give us market recommendations for its future. Within a month, Milner gave us a report outlining the key market forces, the market size, competitor positioning, four commercial options and an estimate of the unit’s market value. I was very impressed with their ability to analyse the market and the clarity of their options and recommendations.”
Head of Corporate Venturing, BT
To underpin an internal decision about whether to invest in or divest one of its Internet Sector business units, BT needed a detailed analysis of the future market opportunity. Milner Strategic Marketing was brought in to support this.
Milner built a detailed forecast model to explore how the market would evolve over a five year forecast period. The market was examined across 6 different sectors, 4 regions and 3 different (but related) product-sets. Click here to read the full case study.
One of the largest telecommunications services companies in the world and has operations in over 170 countries. Through its BT Global Services division it is a major supplier of telecoms services to corporate and government customers worldwide. Its BT Retail division is a leading supplier of telephony, broadband and subscription television services in the UK, with over 18 million customers.< Back