Alstons | Milner Strategic Marketing


Client Feedback

“We engaged Milner to run a series of strategy workshops to “extract” from the management team the ingredients of its recent rapid growth. Milner was the catalyst to get things done – goading information and explanations from us and turning these around and around to create a Strategy. Alstons has an enviable industry-wide reputation and award winning products, a successful driven sales organisation, efficient manufacturing capability and detailed understanding of our finances, but, even with all this in place, the strategy workshop showed us where we still had gaps in our knowledge. We had a business plan but no explicit market information or strategy. Following the workshop, Nick initially wrote and then helped and guided us to create a document that meant the whole leadership team had a shared understanding of our strategy and direction. The work became the spine of our Information Memorandum and management presentation to investors that ultimately led to a sale of the Company for a full consideration.”

Terry Cramphorn
Finance Director, Alstons Upholstery Ltd

Our Services

About Alstons

Alstons Upholstery Ltd is an award winning family-run business and one of the leading upholstery manufacturers in the UK. Established in 1951, we have gained an enviable reputation for manufacturing Great British Furniture, with guaranteed deliveries and a top quality back up service of which we are all very proud.

With the same high standards of quality used throughout every range and one of the widest fabric selections available, it is easy to see why Alstons are the manufacturer of choice with stockists the length and breadth of the country.

We are accredited with  ISO 9001, a management quality system, that enables us to put our customers’ needs first. It aims to enhance customer satisfaction through the effective application of the system, including processes for continual improvement of the system and the assurance of conformity to customer and applicable statutory and regulatory requirements.

We have not lost sight of the individual touch that sets us apart from our competitors and at our Colchester based factory, the commitment and loyalty of our workforce is the cornerstone of the Company’s success. Our philosophy is simple “treat others like you would like to be treated yourself”.

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Alstons Logo
Company Size: 201-500 employees


Industry: Manufacturing

Founded: 1951

HQ: Colchester, UK