News
Analyse the competition to be more competitive
When the economy gets tough, the level of competition increases. The reason is, companies tend to focus harder on defending or winning a larger share …
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Market modelling: How big is your market?
If you are thinking about floating your company, answering an investor question or simply revising the business plan for the next financial year, one key …
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Web programmes: Why CEOs need to speak digital
I was talking to an old friend about his view of the market and the economy in 2010. He is a director of a well-capitalised …
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Mergers and Acquisitions: Lessons from M&A anlysis since 1967
Nick Milner, Milner’s Managing Director has undertaken a review of literature on mergers since 1967 from academic and consultancy sources to determine what makes mergers …
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Customer Programmes: Innovation is not about wearing a white coat
As we start 2010, I am sure that many of you in corporate or product leadership roles are wondering how to build and sustain competitive …
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Milner helps lead an Executive Programme at the TeleManagement Forum’s Management World Americas 2009 event
Nick Milner was invited to act as a provocateur for the TeleManagement Forum’s Management World Americas Executive Programme that took place between the 8th and …
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Identifying Target Customers and Understanding their Needs
If you lack a tight definition of your target customers and a clear understanding of their needs, you have an up hill struggle ahead. One …
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Milner joins mentor group for the Innovation Martlesham Incubator
Milner is one of Innovation Martlesham’s first mentors. This provides emerging enterprises with an opportunity to work with Nick Milner, Jonathan Davenport and Jessica Suranyi-Hammond, …
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Market Planning
Several of our clients have lost their key marketing person in the last quarter. Each for different reasons but all, except one, at the decision …
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Your collateral: make it a help not a hindrance
It’s hard trying to communicate with target customers. Most companies make it even harder by using inconsistent or contradictory customer facing collateral. Collateral can include: …
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