News
Using the BCG matrix for effective portfolio management
One of a company’s biggest concerns can be cash flow. At Milner, we have used the BCG matrix with a number of clients to understand …
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Optimising pricing strategy with Price Trees
Setting the right price is a key activity and one that can be difficult in tech sectors. High up-front research and development costs or low …
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Wearables attract: demand in China creates golden opportunity
Building actionable insights from disparate information sources is important when entering a new market. In the final two stages of Milner’s Market Entry Strategy, we …
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5 PR Habits of Highly Effective Growing Companies
Last week at Innovation Martlesham, Chloe Purcell gave a successful presentation alongside BT TSO’s Mike Witts – Head of Corporate Affairs & External Communications. …
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PR Expert joins Milner Team
Milner Strategic Marketing is pleased to welcome Paul Howlett-Davey to its team as Head of PR. The agency advises clients in the high-tech, clean-tech and …
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