News
Why do smart companies seem keener to forecast the market?
At EE’s London office this week, Milner’s Head of Market Analysis, Jonathan Davenport, gave a presentation at a Strategic and Competitive Intelligence Professionals (SCIP) event …
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Software pricing strategy – licence or perpetual?
Customers have changed the way they want to buy software. Historically all software was sold with a perpetual licence, meaning the customer could use the …
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SWOT for experts
According to research by the Advanced Institute of Management Research, SWOT analysis is the most popular strategy tool (used in nearly 80% of companies). Despite …
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What’s your strategy for 2016?
Our white paper ‘Forecasting the Future for Profit’ has continued to be widely read since it was published in 2014. A new article based on …
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Getting your PR in shape for 2016
As the year draws to a close, it’s time to start planning for 2016. Earlier in the year Milner’s Strategic PR Manager, Chloe Purcell, spoke …
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