News
Sure leadership in an unsure world
Whatever your business exposure to the EU market, clear thinking and leadership will be needed as we enter a period of economic uncertainty. If you …
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Should you answer strategic questions directly or decompose them?
Many strategic marketing decisions require answers to challenging questions which often relate to the fundamental growth of our businesses – new market entry, product launches, …
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Making decisions based on sound data – why it can be dangerous to follow the herd
Having access to accurate market forecasts is important to any business that believes in making data-based decisions. The keyword here is ‘accurate’, an inaccurate forecast …
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Brexit: what the contradictory forecasts mean for your company’s business planning
Everywhere in the UK news at the moment, I read about the potential economic impact of Brexit. Both campaigning parties appear to be presenting contradictory …
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Does the best product always win?
Last week I attended the Google I/O Extended event at Adastral Park in the UK and watched Google showcase its new products. One product that …
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