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Impressive marks for Kay in Chartered Institute of Marketing Diploma
Kay Sharpington passed her final Chartered Institute of Marketing module (Digital Strategy) with the impressive mark of 95%. As a result she gained a Distinction …
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Branding tech businesses – Dr Nick Milner’s top observations based on 25 years of learning
What comes to mind when you think of branding? I’m willing to bet that it’s not 13th century Italian armour, but that’s where it all …
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Going for gold – what Michael Phelps can teach us about corporate strategy
Michael Phelps has become the most decorated Olympian of all time. A key focus behind Phelps’ success is the way he visualises the future. This …
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How to be like IBM: Using thought leadership to build your brand
Thought leadership is the current ‘hot topic’ in marketing, and I recently came across a website (White Space) that ranks thought leaders and gives some …
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Brexit: using scenario planning to re-evaluate your corporate strategy
As the dust starts to settle after Brexit, we need to analyse what the impacts will be on our market and consider how this will …
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