What comes to mind when you think of branding? I’m willing to bet that it’s not 13th century Italian armour, but that’s where it all began. In Dr Nick Milner’s talk this week at Innovation Martlesham, he explained how brand has evolved and what it means for your company, your customers and your colleagues.
Based on the talk, Nick has written a detailed article that will tell you about the features of a brand and how they drive your business. Some of the key points include:
• Brand is a promissory note
• Brands are more about revenue than design
• Brand reduces costs
• Brand drives valuation
• and more…
The slides from the talk and the branding article are freely available to download. If there are any comments you’d like to make or if you’d like to discuss branding with Nick, please call him on +44(0)1473 633124 or email him.< Back