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Product Portfolio Audit

How we can help you

Managing a product portfolio is a difficult balancing act. How do you decide how to allocate resources among your products? How do you know when to withdraw products from the market? Should you be developing new products? Carrying out a product portfolio audit gives you the evidence to make these kind of decisions.

As a result, you will be able to maximise revenues from each product over its lifetime and identify cross-selling and upselling opportunities that will grow sales value.

Product roadmap support

• Milner applies a range of strategic tools to help you to understand your product portfolio, such as the key tools detailed in our published Strategy Handbook
• These tools include the Boston Consulting Group (BCG) matrix, GE McKinsey matrix and Product Lifecycle. The outputs from the audit can be visually effective and present information about your portfolio in a way that reveals new insights
• Each product will have individual revenue goals, market share in its specific market, profitability and product perceptions. The portfolio tools and comparisons will show the different trajectories of each product and allow you to evaluate the balance of your portfolio as a whole

Get in touch:

We would be happy to explain more about how we have helped previous clients and provided actionable market insights to develop market winning strategies. Please contact us on +44 (0)1473 633121 for an informal chat or drop us an email and we would be delighted to help you. Alternatively, click on the button below to sign up to our e-newsletter: