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Competitor Analysis

How we can help you

Our competitor analysis services can help you understand the competitive landscape and position yourself to grow market share. Our analysts are experts at helping companies like yours understand how competitors are engaging with customers, deduce competitor corporate strategies, make it clear where competitors are positioning themselves and importantly, what that means for you.

To help accomplish these aims, we create a bespoke package of work to meet your needs, by utilising our extensive market analysis experience and harnessing techniques such as:

War gaming
Pricing trees – to compare prices for different competitor products
Product offerings – feature and benefit comparisons
Strengths, weaknesses, opportunities and threats matrices
Track market share
Hypothesise competitor strategies
Corporate positioning analysis and perceptual mapping

Having analysed the competitors in your market we help you develop an effective strategy to win customers and beat your competition.

Price trees

Get in touch

We would be happy to explain more about how we have helped previous clients and provided actionable market insights to develop market winning strategies.

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