HTC | Milner Strategic Marketing


Client Feedback

“We chose Milner to help us understand the explosive growth of the emergent Smartphone and Tablet markets because they had a unique take on looking both forwards and backwards to tell a coherent, dynamic market story through strategic modelling. In a market where everything is unchartered, they have proved their worth time and time again at unlocking the secrets of each distinct quarter across a number of variables – and have developed their product and expertise as we have grown more demanding and unreasonable in our quest for insights. A small but perfectly formed team who think and care as much about your market challenges and opportunities as you do. Invaluable.”

Fiona Naughton
VP, Global Marketing, HTC Corporation

Case Study Summary

Milner Strategic Marketing builds both smartphone and tablet market forecast models for HTC. Summary reports describe the market drivers and dynamics documented within these models to explain how markets will evolve over time.

The models Milner produces are used to document current and future consumer and competitor behaviour. These invaluable market insights are used extensively across a wide range of departments within HTC. Click here to view full Case Study

Our Services

About HTC

Founded in 1997, HTC built its reputation as the behind-the-scenes designer and manufacturer of many of the most popular OEM-branded mobile devices on the market.
Since 2006, we have regularly introduced many critically acclaimed mobile devices under our own brand, and our portfolio includes smartphones and tablets powered by the Android or Windows Phone operating systems.

We are dedicated to enabling a customized user experience based on the belief that each mobile device needs to fit its owner, and not the other way around. What we make is not merely the product of focus group tests, but of observing and honoring how individuals choose to interact with technology.

Our customers guide everything we do at HTC, and it’s this commitment that defines the company.


< Back
HTC Logo
Type: Public Company

Company Size: 10,001+ employees


Industry: Wireless

Founded: 1997

HQ: Taoyuan City, Taiwan