BT Openreach | Milner Strategic Marketing

BT Openreach

Client Feedback

“I employed Milner to build an independent forecast of the UK consumer market for voice and broadband.  They combined Scenario Planning, customer segmentation, and regional variations with additional market intelligence to provide us with an insightful market model.  Their approach has been very professional and their feedback was clear and supported by market data.”

Mark Chamberlain
Head of Market Insight and Analysis, BT Openreach

Case Study Summary

Openreach_Case_StudyMilner Strategic Marketing modelled how the 26 million GB households would respond to the emergence of high speed broadband over both fixed line and mobile connections over a five year forecast period.  To support the forecast model, a detailed scenario planning exercise was initiated.

It explored the full range of possible market scenarios and after careful evaluation the most probable future was selected.  This scenario was modelled to document current and future consumer and competitor behaviour across 15 GB regions.  Click here to view the full case study

Our Services

About Openreach

Guardians of the local access network; the infrastructure that delivers the data, broadband and voice services to each home and business throughout the UK, sometimes referred to as the ‘first mile’.

We supply Communications Providers with products and services that are linked to the network. We also work on their behalf to ensure that the tens of millions of people across the UK have reliable local access. This makes untold millions of calls, online use and sharing of information possible.

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Type: Public Company

Company Size: 10,001+ employees


Industry: Telecommunications

Founded: 2006

HQ: London, United Kingdom